Concept art is form of an illustrative goal
to convey visual representation of design and/or mood used for the games before
it is put to final product. It is referred as visual development.
What they do is draw a quick sketching of a
few concepts, change them with shading and refining, choose one of the best
concepts and put it into 3D modelling and then refine the 3D model and there a
character, an item or a location from the concept arts or the concept art will
be put into animation if it’s an animated character.
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